Applied Economics Journal

Applied Economics Journal

ISSN 0858-9291

***Search articles and news
Home About Us Article Staff Sitemap Contact Us
      General Information
  • AEJ highlights the applications of concepts and theories to issues in micro- and macroeconomics
  • Double-blind peer review
  • Two issues a year (Jun, Dec)
  • Open access to all full-text content

Vol. 22 No. 2
Vol. 22 No. 2
ASEAN Long-Run Tourism Elasticity Demand in Thailand


Akarapong Untong


This paper developed a model of the long-run demand for tourism in Thailand from nine countries in ASEAN. The aggregate tourism demand model was developed, and the elasticities were estimated using appropriate econometric methods based on characteristics and limitation of the available data in each country. The results show that, ASEAN tourist markets are more important than Europe markets in terms of number and growth of receipts, and each market have difference price elasticities. The economic growth of ASEAN countries in the last 2-3 decades helped stimulated the expansion of ASEAN tourist market in Thailand. Most tourists from ASEAN countries to Thailand were more sensitive to Thai price than cheaper prices from competing destinations resulting in higher own price elasticities that cross price elasticities. Moreover, it was observed that for the countries bordered by Thailand such as Lao PDR., Malaysia and Myanmar, their price elasticities were higher than other countries. That is because people from these countries often traveled to Thailand on weekend for shopping, relaxing and enjoying night entertainment, hence the greater flexibility to change plan if price rises. This study suggests that Thailand should develop a specialized marketing plan to accommodate each individual countries based on their elasticities. Moreover, Thailand should seize the opportunity of growing ASEAN tourists markets, propelled by rising economic growth and liberalization of ASEAN in 2015, in screening and specializing in high-end market.

Keywords:   tourism demand, long-run elasticities, structural change, ASEAN, Thailand

View Abstract 991 Hit(s)
Download Fulltext 1591 Hit(s)

Faculty of Economics Kasetsart University :  Center for Applied Economic Research (CAER) :  Other Journals :  Thai-Journal Citation Index Centre (TCI) (TCI)

Download Acrobat Read : Download Thai Firefox
Total visitor 2361721 peoples
Kasersart University Journal of Economics
Center for Applied Economics Research, Faculty of Economics, Kasetsart University
50 Phahon Yothin Road, Jatujak, Bangkok 10900 , Tel/Fax : +66 25615037
e-mail : aej.journal@gmail.com